Track advertisement effectiveness.
Obtain customer perception of the sales process.
Gain additional sales.
Sample Prospect Survey:
| 1 | Which of the following brought you to Dealer? | Response |
| 2 | Were you greeted promptly and courteously by your salesperson? | Yes/No/NR |
| 3 | Did your salesperson thoroughly discuss your transportation needs? | Yes/No/NR |
| 4 | Did your salesperson review your Buddy Jones Loyalty Advantage with you during your visit? | Yes/No/NR |
| 5 | Did our dealership have a vehicle that you were interested in? | Yes/No/NR |
| 6 | Were you offered a test drive? | Yes/No/NR |
| 7 | Did you like the vehicle well enough to own it? | Yes/No/NR |
| 8 | Were you introduced to a Sales Manager during your visit? | Yes/No/NR |
| 9 | Has a representative from Dealer contacted you since your visit? | Yes/No/NR |
| 10 | Have you purchased a vehicle yet? | Yes/No/NR |
| 11 | If No to question #9 proceed to Question #11. If Yes to Question #9 ask: Where? | Short Answer |
| 12 | Considering your overall experience at our dealership, what is the main reason you did not purchase and what can we do to earn your business? | Essay |