Loyalty Has Its Rewards.
Dealer Retention Solutions That Drive Fixed Ops Revenue
Advantage Plus specializes in dealer retention loyalty programs designed to bring customers back to the dealership after the sale. Our loyalty and re-engagement solutions help automotive and powersports dealers increase service department revenue, strengthen customer relationships, and improve long-term profitability.
Unlike traditional warranty or insurance-style products, our programs are built specifically to drive repeat service visits and fixed operations growth. Dealers gain customizable retention tools that create ongoing engagement, while customers receive meaningful benefits that keep them connected to your dealership.
Whether you’re looking to boost service lane traffic, improve customer lifetime value, or stand out in a competitive market, our dealer-focused retention strategies deliver measurable results.
“Profit isn’t just earned at the sale — it’s built through loyalty, driven by retention, and proven in long-term growth.”
Samantha Johnson
Owner /CEO
How It Started
Founded in 1991 in Daytona Beach, Florida, Advantage Plus was built with a singular mission: to help automotive dealerships increase customer retention and drive long-term service revenue.
Our first product, The Loyalty Advantage, was designed to reward customers at the point of sale while creating meaningful incentives for them to return to the dealership for future service. More than three decades later, that same core philosophy—bringing customers back—remains the foundation of our business.
Evolving Dealer Retention Solutions
In 2002, Advantage Plus was acquired by Mike McBrayer and relocated to Kennesaw, Georgia. With a renewed focus on operational efficiency and quality control, the company refined its flagship programs and expanded its product portfolio.
Today, our dealer retention solutions include:
The Loyalty Advantage
Service Rewards Program (SRP)
Prepaid Maintenance (PPM)
Each program is designed to increase service lane traffic, improve customer lifetime value, and generate measurable growth in fixed operations. Our proprietary web-based software platform allows dealerships to customize and self-administer their programs—giving them control, flexibility, and scalability in a competitive market.
Woman-Owned Leadership. Forward-Focused Growth.
In 2024, Advantage Plus transitioned into its next chapter under the ownership of Samantha Johnson. As a woman-owned business in the automotive industry, Samantha brings a forward-thinking approach focused on innovation, automation, and data-driven performance.
Under her leadership, the company continues to expand its national footprint while investing in:
Advanced data automation processes
Enhanced program delivery systems
Improved dealer reporting and analytics
Nationwide Dealer Partnerships
Today, Advantage Plus proudly supports more than 300 dealerships across 25+ states through a dedicated network of independent agents. Our long-standing dealer relationships are built on performance, reliability, and results.
For over 30 years, we have helped dealerships strengthen customer loyalty, increase retention, and maximize fixed operations revenue—because the real sale happens after the delivery.
